ENGAGEMENT / E-COMMERCE MARKETING
Choushotti
Bangladesh · Organic Food E-commerce
I worked across marketing planning, advertising direction, website and customer-journey decisions, analytics and tracking involvement, and execution coordination for an organic food e-commerce business in Bangladesh.
- Role
- Marketing Strategy & Execution Lead
BUSINESS CONTEXT
Working Across an E-commerce Marketing System.
Choushotti operates in organic food e-commerce, where acquisition, the website journey, measurement and day-to-day execution need to work together rather than as separate marketing tasks.
MY ROLE & SCOPE
My Role Covered More Than One Channel.
My role included marketing strategy and planning, advertising direction, website and customer-journey decisions, analytics and tracking involvement, and coordination across execution.
- 01Strategy & Planning
- Marketing priorities and planning
- 02Advertising Direction
- Direction around paid marketing activity
- 03Website & Customer Journey
- Input into website and journey decisions
- 04Analytics & Tracking
- Involvement in measurement and tracking
- 05Execution Coordination
- Coordinating implementation and ongoing activity
- 06Team Coordination
- Working with the people involved in execution
HOW THE WORK CONNECTED
The Work Sat Between Acquisition, Journey and Execution.
The engagement required looking beyond isolated marketing activity. Advertising direction needed to connect with the website and customer journey, while analytics and tracking involvement helped keep measurement part of the conversation. Execution and team coordination then connected those decisions to ongoing work.
- 01Acquisition Direction
- 02Website & Journey
- 03Execution Coordination
WHAT THIS ENGAGEMENT DEMONSTRATES
What This Engagement Adds to the Portfolio.
Choushotti reflects a different kind of work from a strategy-only engagement: ongoing involvement across planning, advertising direction, the e-commerce journey, measurement and execution coordination.